TRENDING NFL trade deadline winners and losers NFL trade deadline tracker Colts keep Taylor Vikings trade for Cousins Celtics better minus Brown? Story by Story by Sixers tease Celtics with 'Why Can't We Be Friends' amid Tatum-Brown feud Mark Giannotto, USA TODAY · USA TODAY Sports Tue, November 10, 2026 at 8:18 PM UTC · 3 min read About Our Ads Advertisement Advertisement Advertisement The anticipation continues to build for the first game between the Boston Celtics and Philadelphia 76ers since their offseason trade that sent Jaylen Brown to the Sixers. The two teams play Tuesday, Nov. 10 , in a matchup the entire NBA will be focused on because of the brewing feud between Brown and Celtics star Jayson Tatum after the two former teammates parted ways.
So the Sixers decided to have a little fun with the growing controversy when the Celtics took the floor for their morning shootaround at Xfinity Mobile Arena in Philadelphia. The song, "Why Can't We Be Friends?" by War played on the public address system as the 76ers were on the court, according to video taken by reporters in attendance.
Brown and Tatum spent nine seasons together with the Celtics and won an NBA championship in 2022. But their fruitful on-court partnership has devolved into a war of words off the floor now that they're on rival teams.
Signature shoes, rare colorways and player exclusives help NBA stars stand out this season. Take a look at some of the coolest sneakers being worn around the league. A close up of the Li-Ning sneakers worn by Stephen Curry of the Golden State Warriors during their game against the Memphis Grizzlies at Chase Center on October 23, 2026 in San Francisco, California. (Ezra Shaw, Getty Images) A close up of the Nike sneakers worn by Cameron Boozer of the Memphis Grizzlies during the first half of their game against the Golden State Warriors at Chase Center on October 23, 2026 in San Francisco, California. (Ezra Shaw, Getty Images) A detailed view of of the shoes worn by Jaylen Brown of the Philadelphia 76ers during the second quarter against the Cleveland Cavaliers at Xfinity Mobile Arena on October 22, 2026 in Philadelphia, Pennsylvania. (Emilee Chinn, Getty Images) A detailed view of shoes on guard Tyrese Maxey of the Philadelphia 76ers during the first quarter against the Cleveland Cavaliers at Xfinity Mobile Arena on October 22, 2026 in Philadelphia, Pennsylvania. (Emilee Chinn, Getty Images) A detailed view of LeBron James' of the Philadelphia 76ers shoes during the first quarter of a game against the Cleveland Cavaliers at Xfinity Mobile Arena on October 22, 2026 in Philadelphia, Pennsylvania. (Emilee Chinn, Getty Images) A detailed view of the basketball shoes of Trae Young of the Washington Wizards against the Milwaukee Bucks during the second half at Capital One Arena on October 21, 2026 in Washington, DC. (Patrick Smith, Getty Images) The shoes of Yang Hansen of the Portland Trail Blazers are seen during the second half against the Phoenix Suns at Moda Center on October 21, 2026 in Portland, Oregon. (Steph Chambers, Getty Images) The shoes of Devin Booker of the Phoenix Suns are seen during the second half against the Portland Trail Blazers at Moda Center on October 21, 2026 in Portland, Oregon. (Steph Chambers, Getty Images) The shoes of Ja Morant of the Portland Trail Blazers are seen during the first half against the Phoenix Suns at Moda Center on October 21, 2026 in Portland, Oregon. (Steph Chambers, Getty Images) Detail of the Skechers sneakers worn by Julius Randle of the Brooklyn Nets during the first half against the Charlotte Hornets at Barclays Center on October 21, 2026 in the Brooklyn borough of New York City. (Sarah Stier, Getty Images) A detailed view of the shoes of Keaton Wagler of the Los Angeles Clippers before the game against the Sacramento Kings at Intuit Dome on October 21, 2026 in Inglewood, California. (Luke Hales, Getty Images) A detailed view of Kyrie Irving of the Dallas Mavericks shoes prior to the game against the Houston Rockets at Toyota Center on October 21, 2026 in Houston, Texas. (Kenneth Richmond, Getty Images) A detailed view of Cooper Flagg of the Dallas Mavericks shoes prior to the game against the Houston Rockets at Toyota Center on October 21, 2026 in Houston, Texas. (Kenneth Richmond, Getty Images) A detailed view of LeBron James of the Philadelphia 76ers shoes during the third quarter of the game against the New York Knicks at Madison Square Garden on October 20, 2026 in New York City. (Sarah Stier, Getty Images) Shoes worn by Jayson Tatum of the Boston Celtics against the Detroit Pistons at Little Caesars Arena on October 20, 2026 in Detroit, Michigan. (Gregory Shamus, Getty Images) A detailed view of Jalen Brunson of the New York Knicks shoes during the third quarter of the game against the Philadelphia 76ers at Madison Square Garden on October 20, 2026 in New York City. (Sarah Stier, Getty Images) A close up of the sneakers worn by Stephen Curry of the Golden State Warriors during the second half of their preseason game against the Portland Trail Blazers at Chase Center on October 16, 2026 in San Francisco, California. (Ezra Shaw, Getty Images) A close up of the sneakers worn by Yaxel Lendeborg of the Golden State Warriors during the first half of their preseason game against the Portland Trail Blazers at Chase Center on October 16, 2026 in San Francisco, California. (Ezra Shaw, Getty Images) A close up of the sneakers worn by Ja Morant of the Portland Trail Blazers during the first half of their preseason game against the Golden State Warriors at Chase Center on October 16, 2026 in San Francisco, California. (Ezra Shaw, Getty Images) A detailed view of Shai Gilgeous-Alexander of the Oklahoma City Thunder shoes during the game against the Houston Rockets at Toyota Center on October 15, 2026 in Houston, Texas. (Kenneth Richmond, Getty Images) A detailed view of the KD19 shoes worn by Quadir Copeland of the Houston Rockets during the game against the Oklahoma City Thunder at Toyota Center on October 15, 2026 in Houston, Texas. (Kenneth Richmond, Getty Images) A detailed view of the shoes of Luka Doncic of the Los Angeles Lakers during the first quarter against the Sacramento Kings in a preseason game at Crypto.com Arena on October 08, 2026 in Los Angeles, California. (Luke Hales, Getty Images) Cade Cunningham of the Detroit Pistons shoes during a pre season game against the Phoenix Suns at Little Caesars Arena on October 05, 2026 in Detroit, Michigan. (Gregory Shamus, Getty Images) A view of the shoes worn by Donovan Mitchell of the Cleveland Cavaliers during Cleveland Cavaliers Media Day at Rocket Arena on September 28, 2026 in Cleveland, Ohio. (Nick Cammett, Getty Images) A detailed view of Kevin Durant of the Houston Rockets shoes as he poses for a photo during the Houston Rockets Media Day at Hilton Americas-Houston on September 22, 2026 in Houston, Texas. (Kenneth Richmond, Getty Images) 1 / 25 See the coolest sneakers of the NBA season Signature shoes, rare colorways and player exclusives help NBA stars stand out this season. Take a look at some of the coolest sneakers being worn around the league. A close up of the Li-Ning sneakers worn by Stephen Curry of the Golden State Warriors during their game against the Memphis Grizzlies at Chase Center on October 23, 2026 in San Francisco, California. (Ezra Shaw, Getty Images) 1 / 25 See the coolest sneakers of the NBA season Signature shoes, rare colorways and player exclusives help NBA stars stand out this season. Take a look at some of the coolest sneakers being worn around the league. A close up of the Li-Ning sneakers worn by Stephen Curry of the Golden State Warriors during their game against the Memphis Grizzlies at Chase Center on October 23, 2026 in San Francisco, California. (Ezra Shaw, Getty Images) 2 / 25 See the coolest sneakers of the NBA season A close up of the Nike sneakers worn by Cameron Boozer of the Memphis Grizzlies during the first half of their game against the Golden State Warriors at Chase Center on October 23, 2026 in San Francisco, California. (Ezra Shaw, Getty Images) 3 / 25 See the coolest sneakers of the NBA season A detailed view of of the shoes worn by Jaylen Brown of the Philadelphia 76ers during the second quarter against the Cleveland Cavaliers at Xfinity Mobile Arena on October 22, 2026 in Philadelphia, Pennsylvania. (Emilee Chinn, Getty Images) 4 / 25 See the coolest sneakers of the NBA season A detailed view of shoes on guard Tyrese Maxey of the Philadelphia 76ers during the first quarter against the Cleveland Cavaliers at Xfinity Mobile Arena on October 22, 2026 in Philadelphia, Pennsylvania. (Emilee Chinn, Getty Images) 5 / 25 See the coolest sneakers of the NBA season A detailed view of LeBron James' of the Philadelphia 76ers shoes during the first quarter of a game against the Cleveland Cavaliers at Xfinity Mobile Arena on October 22, 2026 in Philadelphia, Pennsylvania. (Emilee Chinn, Getty Images) 6 / 25 See the coolest sneakers of the NBA season A detailed view of the basketball shoes of Trae Young of the Washington Wizards against the Milwaukee Bucks during the second half at Capital One Arena on October 21, 2026 in Washington, DC. (Patrick Smith, Getty Images) 7 / 25 See the coolest sneakers of the NBA season The shoes of Yang Hansen of the Portland Trail Blazers are seen during the second half against the Phoenix Suns at Moda Center on October 21, 2026 in Portland, Oregon. (Steph Chambers, Getty Images) 8 / 25 See the coolest sneakers of the NBA season The shoes of Devin Booker of the Phoenix Suns are seen during the second half against the Portland Trail Blazers at Moda Center on October 21, 2026 in Portland, Oregon. (Steph Chambers, Getty Images) 9 / 25 See the coolest sneakers of the NBA season The shoes of Ja Morant of the Portland Trail Blazers are seen during the first half against the Phoenix Suns at Moda Center on October 21, 2026 in Portland, Oregon. (Steph Chambers, Getty Images) 10 / 25 See the coolest sneakers of the NBA season Detail of the Skechers sneakers worn by Julius Randle of the Brooklyn Nets during the first half against the Charlotte Hornets at Barclays Center on October 21, 2026 in the Brooklyn borough of New York City. (Sarah Stier, Getty Images) 11 / 25 See the coolest sneakers of the NBA season A detailed view of the shoes of Keaton Wagler of the Los Angeles Clippers before the game against the Sacramento Kings at Intuit Dome on October 21, 2026 in Inglewood, California. (Luke Hales, Getty Images) 12 / 25 See the coolest sneakers of the NBA season A detailed view of Kyrie Irving of the Dallas Mavericks shoes prior to the game against the Houston Rockets at Toyota Center on October 21, 2026 in Houston, Texas. (Kenneth Richmond, Getty Images) 13 / 25 See the coolest sneakers of the NBA season A detailed view of Cooper Flagg of the Dallas Mavericks shoes prior to the game against the Houston Rockets at Toyota Center on October 21, 2026 in Houston, Texas. (Kenneth Richmond, Getty Images) 14 / 25 See the coolest sneakers of the NBA season A detailed view of LeBron James of the Philadelphia 76ers shoes during the third quarter of the game against the New York Knicks at Madison Square Garden on October 20, 2026 in New York City. (Sarah Stier, Getty Images) 15 / 25 See the coolest sneakers of the NBA season Shoes worn by Jayson Tatum of the Boston Celtics against the Detroit Pistons at Little Caesars Arena on October 20, 2026 in Detroit, Michigan. (Gregory Shamus, Getty Images) 16 / 25 See the coolest sneakers of the NBA season A detailed view of Jalen Brunson of the New York Knicks shoes during the third quarter of the game against the Philadelphia 76ers at Madison Square Garden on October 20, 2026 in New York City. (Sarah Stier, Getty Images) 17 / 25 See the coolest sneakers of the NBA season A close up of the sneakers worn by Stephen Curry of the Golden State Warriors during the second half of their preseason game against the Portland Trail Blazers at Chase Center on October 16, 2026 in San Francisco, California. (Ezra Shaw, Getty Images) 18 / 25 See the coolest sneakers of the NBA season A close up of the sneakers worn by Yaxel Lendeborg of the Golden State Warriors during the first half of their preseason game against the Portland Trail Blazers at Chase Center on October 16, 2026 in San Francisco, California. (Ezra Shaw, Getty Images) 19 / 25 See the coolest sneakers of the NBA season A close up of the sneakers worn by Ja Morant of the Portland Trail Blazers during the first half of their preseason game against the Golden State Warriors at Chase Center on October 16, 2026 in San Francisco, California. (Ezra Shaw, Getty Images) 20 / 25 See the coolest sneakers of the NBA season A detailed view of Shai Gilgeous-Alexander of the Oklahoma City Thunder shoes during the game against the Houston Rockets at Toyota Center on October 15, 2026 in Houston, Texas. (Kenneth Richmond, Getty Images) 21 / 25 See the coolest sneakers of the NBA season A detailed view of the KD19 shoes worn by Quadir Copeland of the Houston Rockets during the game against the Oklahoma City Thunder at Toyota Center on October 15, 2026 in Houston, Texas. (Kenneth Richmond, Getty Images) 22 / 25 See the coolest sneakers of the NBA season A detailed view of the shoes of Luka Doncic of the Los Angeles Lakers during the first quarter against the Sacramento Kings in a preseason game at Crypto.com Arena on October 08, 2026 in Los Angeles, California. (Luke Hales, Getty Images) 23 / 25 See the coolest sneakers of the NBA season Cade Cunningham of the Detroit Pistons shoes during a pre season game against the Phoenix Suns at Little Caesars Arena on October 05, 2026 in Detroit, Michigan. (Gregory Shamus, Getty Images) 24 / 25 See the coolest sneakers of the NBA season A view of the shoes worn by Donovan Mitchell of the Cleveland Cavaliers during Cleveland Cavaliers Media Day at Rocket Arena on September 28, 2026 in Cleveland, Ohio. (Nick Cammett, Getty Images) 25 / 25 See the coolest sneakers of the NBA season A detailed view of Kevin Durant of the Houston Rockets shoes as he poses for a photo during the Houston Rockets Media Day at Hilton Americas-Houston on September 22, 2026 in Houston, Texas. (Kenneth Richmond, Getty Images) WHERE'S THE BEEF? First Jayson Tatum, Jaylen Brown showdown could offer early scorecard
Brown raised the temperature significantly last month with two public reveals regarding the offseason move. He initially posted an emoji of a blue hat – which is another way to say cap, or slang that someone is being dishonest – to a video on social media in which Tatum said he was caught off guard by the July trade. Brown then told reporters on Oct. 24 , "There's no beef, but it might be a little lamb chops and some gravy, and he should stay ready at all times."
Tatum has attempted to downplay the rift and initially responded to Brown's comments by emphasizing , "This ain't no (expletive) Shaq and Kobe. It's not about that."
The two nonetheless appeared to avoid each other when the Sixers and Celtics met in the preseason. Brown did not play in the Oct. 16 exhibition game, but both players warmed up on opposite sides of the floor and did not acknowledge each other, at least not publicly. Despite winning a title together, speculation about the partnership followed them throughout much of their time in Boston.
Tensions between the former teammates intensified after Brown became a fixture in offseason trade rumors. When the Celtics ultimately dealt him to Philadelphia in a blockbuster move, the spotlight on his relationship with Tatum only grew.
The Sixers are off to a 9-2 start heading into Tuesday's game, and acquiring Brown helped convince LeBron James to sign with Philadelphia over several other suitors. The Celtics, who got Paul George, two first-round picks and two second-round picks in the deal, are right below the Sixers in the Eastern Conference standings with Tatum averaging more than 27 points per game and on pace to set a career high for assists.
The good vibes and serious undertones made the Sixers' attempt at comic relief during shootaround feel all the more appropriate. Watch what happened here:
This article originally appeared on USA TODAY: Sixers tease Celtics with 'Why Can't We Be Friends' amid Tatum-Brown feud
Source: Sports
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